Marketing and Our Market:

We always connect directly with our customer and strive to provide an exceptional shopping experience. We are a direct to consumer marketer through online, print, TV and publishing targeted to the seniors market. 


Our over-riding objective is to be ‘employer of choice’ and provide a safe, attractive work environment where staff morale and productivity are fostered. We aim for an open and common-sense culture.


Our premises at Frenchs Forest comprises 5.3 hectares of office buildings, a studio complex, warehousing and showroom. 


The Group’s sourcing processes are extensive. We source products around the globe and have offices in Frenchs Forest, England, China, India and Taiwan, all devoted to product procurement, quality control, fulfilment and freight forwarding to our Frenchs Forest warehouses. 

Community and the Environment:

We operate a sustainable business using the minimum environmental footprint possible. We are highly committed to avoiding environmental noise, odour, sight and atmospheric pollution.

Social Conscience:

We appreciate that we need to be a good corporate citizen and we uphold the values of responsibility, duty of care and practical generosity.

Charitable Involvement:

Our intention is to benefit a range of charitable entities, administering to a wide spectrum of the disadvantaged. We support numerous charitable causes such as Red Kite, Starlight Foundation, Pink Hope, Oz Harvest, Look Good Feel Better, The Stroke Foundation and many others.